DBA / Assumed Business Name

Do Business Under Any Name.

A DBA (Doing Business As) lets your LLC or corporation operate under a different name — without forming a new legal entity. Perfect for multiple brands, product lines, or business rebrands.

✓Operate under a name different from your legal entity

✓Accept payments and open bank accounts under your DBA

✓No need to form a new company for each brand or product line

✓Corplys files directly with your county or state authority

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Flat-fee filing · State fees may apply

State of Registration

DBA Name

Legal Business Name

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Simple Process

How It Works

We handle the complexity so you don't have to.

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Name Availability Search

We check your desired DBA name against state and county records to confirm it is available.

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Prepare Your Filing

Corplys prepares the DBA registration or fictitious business name statement for your jurisdiction.

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Filed with the Authority

Depending on your state, we file with the Secretary of State, county clerk, or both.

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Ready to Do Business

Use your DBA name on invoices, bank accounts, and marketing — officially and legally.

Common Use Cases

Why register a DBA?

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Run Multiple Brands

One LLC can operate several DBA names — e.g., Smith Holdings LLC dba Blue River Coffee and Smith Holdings LLC dba Blue River Catering.

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Open a Bank Account

Banks require a DBA certificate to open accounts or accept payments under a name other than your legal entity name.

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Rebrand Without Reforming

Test a new brand name or pivot your business without dissolving and reforming a new entity — just file a new DBA.

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Sole Proprietors

Sole proprietors can use a DBA to conduct business under a name other than their personal legal name without forming an LLC.

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Contractor and Invoice Clarity

Operate as Blue River Design on contracts and invoices instead of your personal name or formal entity name.

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Keep Entity Separate

Your LLC's legal liability protection still applies when operating under a DBA — your entity remains fully intact.

What is a DBA?▾

DBA stands for "Doing Business As." It is also called a fictitious business name, assumed name, or trade name. It allows you to operate under a name different from your legal business or personal name.

Does a DBA create a new legal entity?▾

No. A DBA is just a registered name — it does not create a new corporation or LLC. Your existing legal entity (or you personally, as a sole proprietor) remains responsible for the business.

Do I need a DBA if my LLC already has my desired name?▾

If your LLC is already registered under the name you want to use, you typically do not need a DBA. You only need one if you want to drop LLC from the name, use a completely different name, or run multiple brands.

How long does DBA registration take?▾

Processing times vary by state and county. Most filings are completed within 1–5 business days. Some counties require a waiting period after publication in a local newspaper.

Do I need to renew my DBA?▾

Most states require DBA renewals every 2–5 years. Corplys will remind you when renewal is due so you stay in compliance.

Can multiple businesses use the same DBA name?▾

Unlike trademarks, DBA names do not grant exclusive rights nationwide. You may find the same name used by another business in a different county. If you need exclusive rights, consider trademark registration.